Sometimes living in NYC is really tough. Sometimes your whole day can be ruined by something out of your control. I am currently working on a project in Rock Center. This is all fine, but today just happened to be the Christmas Tree Lighting at Rock Center. When you are trying to get home at night and there are thousands of people in your way and all your usual pathways are blocked off, it can make for a lousy end of a day.
This was my night tonight.
And after all that, after catching a subway that dropped me only marginally near my apartment, something really wonderful happened. I was in a pissed off mood to say the least, and trying to get through the crowds at the 63rd and Lexington Street station and then hustling up the escalator to get out of the station I was greeted with the sound of a very familiar voice.
And then, I saw this.

Right there in front of me was one of my very favorite singers, Donavon Frankenreiter. I was stunned and looking around like it had to be a dream. I exclaimed 'OH MY GOD' before I realized he was being taped and then kept my mouth shut while he was playing the rest of his song.
Turns out, Donavon was there playing with a company called
Subway Sessions who takes musicians out of the studio and has them perform a few songs in subway stations across the city. What an amazing concept. It feels like someone should have done something like this before, and yet I can't think of anyone that has really pulled it off with such authenticity. The problem is that when brands try and do something like this they hype it and promote it far too much for it to ever feel authentic. I would love to recommend that one of my clients do something along these very lines, keeping it quiet for a while, maintaining the grass-roots nature of it all, and build an amazing vault of content to use and promote. But it's not something many marketers would do. And in a way I hope they don't. Because I would love subway sessions to remain just as it is now, a complete and utter surprise for innocent passer-bys such as myself.
I'm still smiling.